About

I'm Rakesh, a multidisciplinary designer specializing in product design. I design web apps, mobile apps, and brand identities. I work with small startups as their founding designer, taking care of almost everything related to design. I've been designing professionally since 2011, and recreationally from 2001. Previously, I was a project engineer in a manufacturing firm in India.

Complex design problems excite me. The high that comes from distilling the complexity into an elegant, simple and beautiful interface is what drives me. So, I love designing complex, data-heavy products with intricate information architecture and labyrinthine flows (e.g. Bipp).

How something works and looks are equally important, and I strive to strike the right balance through thoughtful design. While I care for design at a microscopic level I also have the bigger product picture in mind to know when to push the dev team to fix that 1px misalignment.

I'm available for remote work either full-time, part-time, or on freelance basis. I like working with startups, individuals, and small businesses because of the freedom and flexibility they provide. My ideal kind of startup would give as much importance to design as engineering, prefer asynchronous communication, and are flexible with software development methodologies (Agile, Lean, etc.).

Wherever I work, I like to have autonomy in identifying design problems, prioritizing and solving them. I work on a maker's schedule, where I get uninterrupted time to solve the design problems. I get feedback when required. Rather than attending compulsory, scheduled meetings, I choose the mode of communication according to the situation at hand, be it face-to-face meetings or asynchronous.

I always try to establish systems and improve efficiency. I know that at early stages startups have to do things that don’t scale, and I'm flexible, but I also try to minimize rework by establishing a solid design-development workflow, where features are implemented in a systematic way and as quickly as possible.

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